Skip to main content
◈ Financial Terms · 200 Entries

Glossary.

The vocabulary, defined plainly — with the book that teaches it.

200 financial terms written the way a CPA would explain them to a client — short, honest, and paired with the book that actually teaches the concept end-to-end.

ClearValue Books · reviewed against sources
Real Estate

Real Estate


Real Estate

1031 Exchange

A 1031 exchange lets you defer capital gains tax when you sell an investment property by rolling the proceeds into an…

Real Estate

BRRRR Strategy

BRRRR stands for Buy, Rehab, Rent, Refinance, Repeat. You buy a distressed property cheap, renovate it to force appre…

Real Estate

Cap Rate (Capitalization Rate)

Cap rate is the annual net operating income of a property divided by its purchase price, expressed as a percentage. I…

Real Estate

Cash-on-Cash Return

Cash-on-cash return is annual pre-tax cash flow divided by the actual cash you put into a deal. Unlike cap rate, it a…

Real Estate

Depreciation Recapture

When you own rental property you get to deduct depreciation each year against rental income — a real tax break. But w…

Real Estate

Gross Rent Multiplier (GRM)

The Gross Rent Multiplier (GRM) is a quick screening metric for rental property investment, calculated by dividing th…

Real Estate

House Hacking

House hacking means buying a small multi-unit property (or a single-family with a rentable basement/ADU), living in o…

Real Estate

LTV (Loan-to-Value)

LTV is the loan balance divided by the property's appraised value, expressed as a percentage. Lenders use it to price…

Real Estate

NOI (Net Operating Income)

NOI is a property's gross rental income minus all operating expenses — taxes, insurance, maintenance, property manage…

Real Estate

PMI (Private Mortgage Insurance)

PMI is insurance you pay for that protects the LENDER (not you) if you default. On conventional loans it's required w…

Real Estate

Qualified Opportunity Zone

A Qualified Opportunity Zone (QOZ) is a designated low-income census tract where you can defer — and partially elimin…

Retirement

Retirement


Retirement

4% Rule

A retirement-withdrawal heuristic from the 1990s Trinity Study: withdraw 4% of your portfolio in year one, then adjus…

Retirement

401(k)

An employer-sponsored retirement account where you defer part of your salary into investments, usually pre-tax (tradi…

Retirement

Backdoor Roth IRA

A workaround for high earners who exceed the Roth IRA direct-contribution income limits: contribute non-deductible do…

Retirement

Catch-Up Contribution

A catch-up contribution is an additional amount savers aged 50 or older are permitted to contribute to tax-advantaged…

Retirement

Defined Benefit Plan

A traditional pension where the employer promises a specific monthly payment in retirement, usually based on years of…

Retirement

Defined Contribution Plan

A retirement plan — 401(k), 403(b), 457, SIMPLE, SEP — where the contributions are defined but the eventual balance d…

Retirement

Inherited IRA

An inherited IRA (also called a beneficiary IRA) is a retirement account opened when someone receives IRA assets from…

Retirement

Longevity Risk

The risk of outliving your money. Average life expectancy is misleading because it's an average — a healthy 65-year-o…

Retirement

Qualified Charitable Distribution (QCD)

A qualified charitable distribution is a direct transfer of up to $108,000 per year (2026 limit, indexed annually for…

Retirement

Qualified Distribution

A withdrawal from a retirement account that meets the IRS rules to avoid penalty and, in a Roth, avoid tax on earning…

Retirement

RMD (Required Minimum Distribution)

The minimum amount the IRS forces you to withdraw each year from tax-deferred retirement accounts (traditional IRA, 4…

Retirement

Roth IRA

An individual retirement account funded with after-tax dollars, where qualified withdrawals in retirement come out ta…

Retirement

SECURE Act

The Setting Every Community Up for Retirement Enhancement (SECURE) Act of 2019, and its successor SECURE 2.0 (2022),…

Retirement

Sequence of Returns Risk

The risk that the order of investment returns — not just the average — wrecks a retirement plan. Two retirees with th…

Retirement

Target Date Fund

A single mutual fund that holds a mix of stock and bond index funds and automatically shifts toward bonds as the targ…

Retirement

Traditional IRA

An individual retirement account funded with pre-tax dollars (deduction may phase out if you or a spouse have a workp…

Retirement

Vesting

The schedule on which employer-contributed money — 401(k) match, RSUs, profit-sharing — actually becomes yours to kee…

Personal Finance

Personal Finance


Personal Finance

50/30/20 Rule

A budgeting shortcut that splits after-tax income into 50% needs, 30% wants, and 20% savings or debt payoff. It's a s…

Personal Finance

Amortization

Amortization is the process of gradually paying off a debt through scheduled, periodic payments that cover both princ…

Personal Finance

Amortization Schedule

An amortization schedule is a complete table of loan payments showing, for each period, how much goes toward interest…

Personal Finance

Annual Percentage Rate (APR)

APR is the yearly cost of borrowing expressed as a percentage, including both the interest rate and mandatory fees su…

Personal Finance

APR vs APY

APR (annual percentage rate) is the simple annualized rate before compounding; APY (annual percentage yield) includes…

Personal Finance

Balance Transfer

A balance transfer moves existing credit card debt from one card (typically high-rate) to another that offers a promo…

Personal Finance

Capital Gains Tax

Capital gains tax applies to profits realized from selling a capital asset — stocks, real estate, mutual funds, or ot…

Personal Finance

Compound vs. Simple Interest

Simple interest is calculated exclusively on the original principal balance, so the amount of interest earned or owed…

Personal Finance

Credit Utilization

The percentage of your available revolving credit you're actually using — total card balances divided by total card l…

Personal Finance

Debt Avalanche

A debt-payoff method that targets the highest interest rate first while paying minimums on everything else. It saves…

Personal Finance

Debt Snowball

A debt-payoff method that targets the smallest balance first, regardless of interest rate, while paying minimums on e…

Personal Finance

Effective Tax Rate

The effective tax rate is the average rate at which a person or company actually pays tax on total income, calculated…

Personal Finance

Emergency Fund

Cash set aside in a high-yield savings or money-market account to cover unexpected expenses or income gaps — job loss…

Personal Finance

FICO Score

A credit score from Fair Isaac Corporation, ranging 300–850, that lenders use to price risk on mortgages, auto loans,…

Personal Finance

Fiduciary

A fiduciary is a person or institution legally and ethically obligated to act in the best interest of another party —…

Personal Finance

Fiduciary Duty

A legal obligation to act in the client's best interest, not just recommend something "suitable." Registered Investme…

Personal Finance

FIRE (Financial Independence, Retire Early)

A personal-finance movement built on aggressive saving (often 40-70% of income) for 10-20 years to reach financial in…

Personal Finance

Fixed vs. Variable Rate

A fixed interest rate stays the same for the life of the loan or deposit — payments are predictable regardless of wha…

Personal Finance

Lifestyle Inflation

The pattern of spending more as you earn more — bigger house, nicer car, pricier restaurants — so your savings rate n…

Personal Finance

Liquid Assets

Assets you can turn into cash quickly without taking a big haircut on price — checking and savings, money-market fund…

Personal Finance

Long-Term Capital Gain

A long-term capital gain is the profit realized from selling a capital asset — such as stocks, bonds, real estate, or…

Personal Finance

Marginal Tax Rate

The marginal tax rate is the percentage of tax applied to the last dollar of taxable income — the rate at which addit…

Personal Finance

Medicare IRMAA

IRMAA (Income-Related Monthly Adjustment Amount) is a surcharge added to standard Medicare Part B and Part D premiums…

Personal Finance

Net Worth

Everything you own minus everything you owe. Assets include cash, investments, retirement accounts, and the market va…

Personal Finance

Principal vs. Interest

In the context of loans and debt instruments, principal refers to the original amount borrowed or the outstanding bal…

Personal Finance

Refinancing

Replacing an existing loan with a new one, usually to lower the rate, shorten the term, or pull cash out of equity. W…

Personal Finance

Risk Capacity

Risk capacity is the objective, quantifiable measure of how much investment risk an investor can financially afford t…

Personal Finance

Risk Tolerance

Risk tolerance is the degree of variability in investment returns that an investor is psychologically willing and emo…

Personal Finance

Roth Conversion

A Roth conversion is the process of moving money from a traditional IRA or pre-tax 401(k) into a Roth IRA, triggering…

Personal Finance

Savings Rate

The percentage of take-home income that goes to savings and investments instead of spending. It's the single biggest…

Personal Finance

Short-Term Capital Gain

A short-term capital gain arises when an investor sells a capital asset — such as a stock, bond, real estate, or coll…

Personal Finance

Sinking Fund

A pool of cash you build up monthly for a known, future expense — property taxes, a vacation, a new roof, Christmas.…

Personal Finance

Social Security Bend Points

Social Security bend points are the income thresholds in the Primary Insurance Amount (PIA) formula that determine ho…

Personal Finance

Suitability Standard

The suitability standard is the regulatory obligation that requires a broker-dealer or financial representative to re…

Personal Finance

Tax-Advantaged

Tax-advantaged describes investment accounts, savings vehicles, or financial products that receive preferential treat…

Personal Finance

Tax-Deductible

A tax-deductible expense or contribution is one that the Internal Revenue Service allows taxpayers to subtract from t…

Personal Finance

Tax-Deferred

Tax-deferred status means that taxes on investment gains, interest, or contributions are postponed until a future dat…

Investing

Investing


Investing

Alpha

Alpha measures the excess return a portfolio or fund generates above what its benchmark or risk model predicts. A pos…

Investing

Asset Allocation

Asset allocation is how you split your portfolio across asset classes — typically stocks, bonds, cash, and sometimes…

Investing

Back-End Load

A back-end load, formally called a contingent deferred sales charge (CDSC), is a mutual fund fee assessed when an inv…

Investing

Bear Market

A drop of 20% or more from a recent high, sustained over weeks or months. Bear markets are shorter on average than bu…

Investing

Beta

Beta measures how much a stock tends to move relative to the broader market. A beta of 1.0 means the stock historical…

Investing

Book Value

Book value is a company's total assets minus total liabilities as reported on the balance sheet — the accounting net…

Investing

Bull Market

A sustained period of rising prices, conventionally defined as a 20% or greater rally from a recent low. Bull markets…

Investing

CAPE Ratio

The Cyclically Adjusted Price-to-Earnings (CAPE) ratio, also known as the Shiller P/E after Yale economist Robert Shi…

Investing

Capital Asset Pricing Model (CAPM)

The Capital Asset Pricing Model (CAPM) defines the expected return of any asset as the risk-free rate plus a premium…

Investing

Capital Gain

The profit from selling an asset for more than you paid. Held for a year or less, the gain is short-term and taxed as…

Investing

Compound interest

Interest earned on both the original principal and on previously accumulated interest. The mechanism by which $1 inve…

Investing

Convexity

Convexity measures the curvature in the relationship between a bond's price and interest rates. Duration provides a l…

Investing

Corporate Bond

Corporate bonds are debt securities issued by companies to raise capital, offering investors a fixed or floating inte…

Investing

Cost Basis

Cost basis is what you paid for an investment, including commissions and adjusted for things like reinvested dividend…

Investing

Coupon Rate

The coupon rate is the fixed annual interest payment a bond issuer promises to pay, expressed as a percentage of the…

Investing

Credit Spread

A credit spread is the difference in yield between a bond and a comparable risk-free benchmark — typically U.S. Treas…

Investing

Diversification

Diversification means spreading money across many investments so that the failure of any one doesn't wreck the portfo…

Investing

Dividend Growth Rate

The annualized percentage rate at which a company increases its dividend payment over time. Consistent dividend growt…

Investing

Dividend Reinvestment (DRIP)

Automatically using cash dividends to buy more shares (including fractional shares) of the security that paid them, i…

Investing

Dividend Yield

Dividend yield is the annual dividend per share divided by the current share price, expressed as a percentage. It tel…

Investing

Dollar-cost averaging (DCA)

Investing a fixed dollar amount at regular intervals (e.g., $500 monthly) regardless of share price. The discipline r…

Investing

Dollar-Weighted Return

The dollar-weighted return (DWR), also called the money-weighted return, measures the actual return an investor earne…

Investing

Drawdown

A drawdown measures the decline in a portfolio's value from a previous peak to a subsequent trough, expressed as a pe…

Investing

Duration

Duration measures a bond's sensitivity to changes in interest rates, expressed in years. More precisely, it estimates…

Investing

Efficient Frontier

The efficient frontier is the set of portfolios that offer the highest expected return for each level of risk (standa…

Investing

Efficient Market Hypothesis

The theory that asset prices already reflect all available information, so consistently beating the market through st…

Investing

Enterprise Value (EV)

Enterprise value (EV) is a comprehensive measure of a company's total worth that captures not just the market value o…

Investing

EPS (Earnings Per Share)

EPS is the company's net profit divided by the number of shares outstanding. It's the slice of last year's profit att…

Investing

ETF (Exchange-Traded Fund)

An ETF is a basket of securities that trades on a stock exchange like a single stock. You can buy or sell it any time…

Investing

Expense Ratio

The expense ratio is the annual fee a fund charges, expressed as a percentage of your invested balance. It's deducted…

Investing

Fama-French Factors

Fama-French factors are systematic return drivers identified by Eugene Fama and Kenneth French that extend CAPM. The…

Investing

Forward P/E Ratio

The forward price-to-earnings ratio divides a stock's current share price by the consensus analyst estimate for next…

Investing

Free Cash Flow (FCF)

Free cash flow (FCF) is the cash a company generates from its operations after paying for the capital expenditures re…

Investing

Front-End Load

A front-end load is a sales charge deducted from an investor's contribution at the time of purchase, before any money…

Investing

Growth Investing

Growth investing focuses on companies expected to grow revenues and earnings significantly faster than the market ave…

Investing

Hedge Fund

A hedge fund is a lightly regulated pooled investment vehicle available to accredited investors and institutions that…

Investing

Illiquid Asset

An illiquid asset is an investment or holding that cannot be quickly sold or converted to cash at or near its fair ma…

Investing

Index Fund

An index fund is a mutual fund or ETF that holds every stock in a benchmark — like the S&P 500 — in roughly the same…

Investing

Inflation Hedge

An inflation hedge is an investment or asset class expected to maintain or increase its purchasing power when inflati…

Investing

Internal Rate of Return (IRR)

The internal rate of return (IRR) is the discount rate at which the net present value of all cash flows associated wi…

Investing

Intrinsic Value

Intrinsic value is what a business is actually worth based on the cash it can produce over its lifetime, discounted b…

Investing

Junk Bond

Junk bonds — formally called high-yield bonds — are corporate bonds rated below investment grade (below BBB− by S&P o…

Investing

Liquidity

Liquidity describes how quickly and easily an asset can be converted into cash at or near its fair market value witho…

Investing

Load Fund

A load fund is a mutual fund that charges investors a sales commission — called a "load" — either when shares are pur…

Investing

Management Fee

A management fee is the annual charge levied by a fund manager, investment adviser, or financial planner for overseei…

Investing

Margin of safety

The discount between what an investment is worth and the price you pay for it — buying at a price meaningfully below…

Investing

Mark-to-Market

Mark-to-market (MTM) is an accounting method that values assets and liabilities at their current fair market value ra…

Investing

Market Capitalization

Market cap is the share price multiplied by total shares outstanding — the price tag the public market puts on the en…

Investing

Max Drawdown

Max Drawdown is the largest peak-to-trough decline in a portfolio's value over a specified period, expressed as a per…

Investing

Modern Portfolio Theory

Modern Portfolio Theory (MPT), introduced by Harry Markowitz in 1952, argues that investors can construct portfolios…

Investing

Monte Carlo Simulation

Monte Carlo simulation applies thousands of randomized scenarios — each with different sequences of returns, inflatio…

Investing

Municipal Bond

Municipal bonds ("munis") are debt securities issued by states, cities, counties, and other government entities to fu…

Investing

Mutual Fund

A mutual fund pools money from many investors to buy a portfolio of stocks, bonds, or other assets. Unlike ETFs, mutu…

Investing

Net Asset Value (NAV)

Net asset value is total assets minus total liabilities, expressed either as a whole dollar figure or on a per-share…

Investing

No-Load Fund

A no-load fund is a mutual fund that does not charge investors a sales commission at the time of purchase, sale, or t…

Investing

Nominal Return

The nominal return is the raw percentage gain or loss on an investment over a given period, stated in current dollars…

Investing

Owner Earnings

Owner earnings is a concept popularized by Warren Buffett in his 1986 letter to Berkshire Hathaway shareholders as a…

Investing

P/E Ratio (Price-to-Earnings)

The P/E ratio is the stock's price divided by its earnings per share over the last 12 months. It tells you how many d…

Investing

Payout Ratio

The payout ratio measures the proportion of a company's earnings that is distributed to shareholders as dividends, ca…

Investing

PEG Ratio

The PEG ratio adjusts the price-to-earnings ratio for expected earnings growth, dividing the P/E by the company's pro…

Investing

Price-to-Book Ratio (P/B)

The price-to-book ratio (P/B) compares a company's market capitalization to its book value — the accounting value of…

Investing

Price-to-Earnings Ratio (P/E)

The price-to-earnings ratio (P/E) is the most widely cited valuation multiple in equity investing, dividing a stock's…

Investing

Price-to-Sales Ratio (P/S)

The price-to-sales ratio (P/S) divides a company's market capitalization by its trailing twelve-month revenue, expres…

Investing

Private Equity

Private equity refers to ownership stakes in companies that are not listed on public stock exchanges, typically held…

Investing

R-Squared

R-Squared (R²) measures the percentage of a fund's or portfolio's price movements that can be explained by movements…

Investing

Real Return

The real return is the investment return an investor earns after stripping out the effect of inflation, expressing gr…

Investing

REIT (Real Estate Investment Trust)

A REIT is a company that owns and usually operates income-producing real estate — apartments, warehouses, cell towers…

Investing

Return on Assets (ROA)

Return on assets (ROA) measures how efficiently a company converts its asset base into net profit, calculated by divi…

Investing

Revenue Per Share

Revenue per share is total annual revenue divided by diluted shares outstanding. It measures how much top-line sales…

Investing

ROE (Return on Equity)

ROE is net income divided by shareholders' equity — the profit a company generates per dollar of book equity. A high,…

Investing

ROIC (Return on Invested Capital)

ROIC measures how much profit a company generates for every dollar of capital — both debt and equity — invested in th…

Investing

Sharpe Ratio

The Sharpe Ratio measures how much excess return a portfolio earns per unit of total risk (standard deviation). It is…

Investing

Sortino Ratio

The Sortino Ratio refines the Sharpe Ratio by dividing excess return only by downside deviation — the standard deviat…

Investing

Standard Deviation

Standard deviation quantifies how much an investment's returns vary around its average. A higher standard deviation s…

Investing

Tax-Loss Harvesting

Selling investments at a loss to offset realized capital gains (and up to $3,000 of ordinary income per year), then r…

Investing

Time-Weighted Return

The time-weighted return (TWR) measures the compound growth rate of a portfolio by breaking the total period into sub…

Investing

Total Return

Total return is the full return on an investment — price change plus dividends or interest, reinvested. It's the hone…

Investing

Treasury Bond

Treasury bonds are long-term debt securities issued by the U.S. federal government with maturities of 10 to 30 years.…

Investing

Treynor Ratio

The Treynor Ratio measures excess return earned per unit of market risk (beta), rather than per unit of total volatil…

Investing

Value at Risk (VaR)

Value at Risk (VaR) estimates the maximum loss a portfolio is expected to incur over a given time period at a specifi…

Investing

Value investing

The investment philosophy of buying assets for meaningfully less than their conservatively-estimated intrinsic value,…

Investing

Wash Sale

An IRS rule that disallows a tax loss if you buy the same or a substantially identical security within 30 days before…

Investing

Yield Curve

The yield curve plots the interest rates (yields) of bonds with identical credit quality — typically U.S. Treasuries…

Investing

Yield to Maturity (YTM)

Yield to Maturity (YTM) is the total annualized return an investor earns if a bond is purchased at its current market…

Money Mindset

Money Mindset


Money Mindset

Anchoring Bias

The tendency to lean too hard on the first number you see when making a decision — your 'anchor' — even when that num…

Money Mindset

Behavioral Finance

The study of how real human psychology — fear, ego, mental shortcuts — shapes money decisions, instead of assuming pe…

Money Mindset

Confirmation Bias

The habit of seeking out information that confirms what you already believe and quietly discounting anything that con…

Money Mindset

Herd Mentality

The pull to do what everyone else is doing — buy what's hot, sell what's falling — because being wrong with the crowd…

Money Mindset

Loss Aversion

The well-documented finding that losing $100 hurts roughly twice as much as winning $100 feels good. It's why people…

Money Mindset

Mental Accounting

The habit of treating money differently depending on where it came from or what 'bucket' you've assigned it to, even…

Money Mindset

Overconfidence Bias

Believing your judgment, stock picks, or market timing is better than it actually is. Surveys consistently find that…

Money Mindset

Prospect Theory

The Kahneman-Tversky model of how people actually make decisions under risk — and the academic backbone of behavioral…

Money Mindset

Recency Bias

The mental shortcut of treating whatever happened recently as the new normal — projecting the last 12 months forward…

Money Mindset

Status Quo Bias

The preference for leaving things the way they are, even when a better option is obvious and easy. In personal financ…

Trading & Markets

Trading & Markets


Trading & Markets

Bid-Ask Spread

The gap between the highest price a buyer is willing to pay (the bid) and the lowest price a seller will accept (the…

Trading & Markets

Call Option

A contract that gives the buyer the right — not the obligation — to buy 100 shares of a stock at a fixed price (the s…

Trading & Markets

Delta (Options Greek)

How much an option's price is expected to change for a $1 move in the underlying stock. Call deltas run from 0 to 1;…

Trading & Markets

Gamma (Options Greek)

How much an option's delta changes for a $1 move in the underlying. Gamma is highest for at-the-money options near ex…

Trading & Markets

Implied Volatility (IV)

The market's forward-looking guess at how much a stock will move, baked into option prices. High IV means options are…

Trading & Markets

Leverage

Using borrowed money or derivatives to control a larger position than your cash alone would allow. Leverage amplifies…

Trading & Markets

Limit Order

An instruction to buy at no more than a set price, or sell at no less than a set price. You trade certainty of fill f…

Trading & Markets

Margin (Brokerage)

Borrowing money from your broker to buy more securities than your cash would allow. The borrowed amount accrues inter…

Trading & Markets

Market Order

An instruction to your broker to buy or sell immediately at whatever price is currently available. You get speed and…

Trading & Markets

Put Option

A contract that gives the buyer the right — not the obligation — to sell 100 shares of a stock at a fixed strike pric…

Trading & Markets

Short Selling

Borrowing shares from your broker, selling them at the current price, and hoping to buy them back later at a lower pr…

Trading & Markets

Stop-Loss Order

A resting order that converts to a market sell once the stock trades through a trigger price you set. It's meant to c…

Trading & Markets

Strike Price

The fixed price at which an option contract can be exercised — where a call buyer can buy the shares, or a put buyer…

Trading & Markets

Time Decay (Theta)

The rate at which an option loses value each day, all else equal, as expiration approaches. Theta is expressed as the…

Trading & Markets

Vega (Options Greek)

How much an option's price changes for a 1-point move in implied volatility. Long options are long vega — they gain v…

Crypto & Web3

Crypto & Web3


Crypto & Web3

Bitcoin Halving

A scheduled event roughly every four years where the reward miners earn for adding a new Bitcoin block gets cut in ha…

Crypto & Web3

Blockchain

A shared, append-only ledger that thousands of computers keep identical copies of. Transactions are grouped into 'blo…

Crypto & Web3

Cold Storage

Keeping crypto private keys completely offline — typically on a dedicated hardware wallet, sometimes on a paper backu…

Crypto & Web3

Crypto Mining

The process of using computing power to validate transactions and add new blocks to a proof-of-work blockchain, in ex…

Crypto & Web3

Crypto Wallet

Software (or a small hardware device) that stores the private keys that prove you own a given crypto address. The wal…

Crypto & Web3

Gas Fee

The transaction fee paid to the network (usually Ethereum) to have your transaction included in a block and executed.…

Crypto & Web3

Hash (Cryptographic)

A one-way math function that turns any input — a word, a file, a block of transactions — into a fixed-length fingerpr…

Crypto & Web3

Proof of Stake

An alternative to proof-of-work where the right to validate the next block is given to participants who lock up ('sta…

Crypto & Web3

Proof of Work

The consensus mechanism Bitcoin uses to decide who gets to write the next block: miners compete to find a number that…

Crypto & Web3

Smart Contract

A program that lives on a blockchain and automatically executes when its conditions are met — no middleman, no 'pendi…

Business & Entrepreneurship

Business & Entrepreneurship


Business & Entrepreneurship

Burn Rate

Burn rate is how much cash a company loses per month. Gross burn is total monthly cash outflow; net burn is gross bur…

Business & Entrepreneurship

CAC (Customer Acquisition Cost)

CAC is the fully-loaded cost to acquire one paying customer: total sales and marketing spend in a period divided by n…

Business & Entrepreneurship

Churn Rate

Churn rate is the percentage of customers (or revenue) that leave in a given period. Logo churn counts customers lost…

Business & Entrepreneurship

COGS (Cost of Goods Sold)

COGS is the direct cost of producing the goods or services you sold — raw materials, direct labor, factory overhead f…

Business & Entrepreneurship

Current Ratio

The current ratio measures a company's ability to pay its short-term obligations using its short-term assets. It is c…

Business & Entrepreneurship

Customer LTV (Lifetime Value)

LTV is the total gross profit you expect to earn from a customer over their entire relationship with you. A common sh…

Business & Entrepreneurship

Debt-to-Equity Ratio

The debt-to-equity ratio (D/E) compares a company's total debt to shareholders' equity, revealing how much of the bus…

Business & Entrepreneurship

EBITDA

EBITDA is Earnings Before Interest, Taxes, Depreciation, and Amortization. It's operating income with depreciation an…

Business & Entrepreneurship

Gross Margin

Gross margin is revenue minus cost of goods sold (COGS), divided by revenue. It tells you how much of every dollar of…

Business & Entrepreneurship

Net Profit Margin

Net profit margin is the percentage of revenue that remains as net income after all expenses — including cost of good…

Business & Entrepreneurship

Operating Income

Operating income is what's left after you subtract COGS plus all operating expenses (salaries, rent, marketing, R&D)…

Business & Entrepreneurship

Operating Margin

Operating margin measures the percentage of revenue a company retains as operating profit after paying for the cost o…

Business & Entrepreneurship

Quick Ratio

The quick ratio (also called the acid-test ratio) is a stricter liquidity measure than the current ratio. It excludes…

Business & Entrepreneurship

Return on Investment (ROI)

Return on investment (ROI) is one of the most widely used financial metrics in business and personal investing, expre…

Business & Entrepreneurship

Runway (Startup)

Runway is how many months a startup can keep operating before it runs out of cash, calculated as cash on hand divided…

Business & Entrepreneurship

Working Capital

Working capital is current assets (cash, receivables, inventory) minus current liabilities (accounts payable, short-t…